Timely Insights

  • Insider’s Guide to PR . . .

Why isn’t the media telling your company’s story? It’s probably for lack of trying. I suspect most companies have given up hope after a short-lived, unsuccessful PR campaign—or, underestimating the power of positive press coverage, they’ve never made a pitch at all.

Whatever, it’s a question of strategic importance. Positive coverage of your company or its products can give you credibility among a large and relevant audience, often at low cost and sometimes overnight. A good PR program can also engender long-term media relationships that help you address future communication needs.

Gaining positive media attention isn’t easy, nor is it particularly hard. Most companies have a story—or three—worth telling; they just need to match the story to the right media outlet at the right time. You also need to avoid the common mistakes that sabotage countless small-business pitches.  Here is great advice for getting your story told:

  • Sitting Breaks Yield Smaller Waistlines . . .

It is becoming well accepted that, as well as too little exercise, too much sitting is bad for people’s health. Now a new study has found that it is not just the length of time people spend sitting down that can make a difference, but also the number of breaks that they take while sitting at their desk or on their sofa. Plenty of breaks, even if they are as little as one minute, seem to be good for people’s hearts and their waistlines.

  • Quiz: Are You Hiring and Breeding Greedy and Selfish Employees? By: Robert I. Sutton, PhD 

For those managers worried they are staffing their teams with a bunch of jerks, we have this handy quiz! Answer truthfully and learn if you are a leader of obnoxious superstars.

  • Quotable Quotes . . .

"Ideals are like stars; you will not succeed in touching them with your hands. But like the seafaring man on the desert of waters, you choose them as your guides, and following them you will reach your destiny."  -- Carl Schurz

"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things."    -- Leonardo da Vinci

"The spirited horse, which will of itself strive to win the race, will run still more swiftly if encouraged."   -- Ovid

"To lead the people, walk behind them." -- Lao Tzu"