Commentary 2

The Reason Why . . .

by Andrea Neuert, Manager, Finance & Administration, MacKinnon Transport Inc

I was invited to watch a webcast after a management meeting regarding "How Great Leaders Inspire Action” by Simon Sinek. His premise was to start with Why? It’s not what you do, it’s why you do it.

This can apply to all aspects of life … personal and professional. Whether it be engaging your child in an activity or communicating with your staff on a new policy or procedure, if we act and communicate from the inside – out, we’ll make others believe in what we are doing, thereby inspiring them to follow.  It’s important to make and maintain an emotional connection to which we’ll all respond. 

Have you ever wondered how some companies maintain long term employees who are completely dedicated no matter the circumstances of the organization?  How about employees who’ll leave an organization to follow a prior manager or supervisor because they love to work for him/her?

This is because they believe in the company that they are working for or have faith in the manager that they are following. If we can get our staff to fully engage and believe in what we are saying, we can create solid loyalty and dedication. These people will give their blood, sweat and tears for the betterment of the company and for the success of the manager they report to.

This is one of the things that attracted me to my Company, MacKinnon Transport Inc.  The people here go above and beyond the call of duty in most cases because they believe in the mission, values and founders of the Company. The number of employees who have been here more than 15 years is incredible. There has to be a reason for that, as it’s just not the norm these days.

There are leaders and then there are those who lead and inspire. Talk about what you truly believe in and you will attract others who will also believe. It’s not what you do or how you do it, it’s about why you do it.

Communicate your purpose and cause and you will be successful, because others will believe and in turn, help you to succeed.